The future of real estate deserves to be documented by the people shaping the conversation.

At RETCON, we're launching our official Content Creator Program to bring together creators who don't just post content, but tell stories that educate, inspire, and move the industry forward. Whether you're interviewing executives, breaking down emerging technology, sharing behind-the-scenes moments, or creating engaging social-first content, we want creators who help make innovation more accessible.

So, what exactly are we looking for?

YOU CREATE MORE THAN CONTENT. YOU CREATE CONVERSATIONS.

The best creators don't simply report what's happening. They add context, spark discussion, and help their audiences understand why it matters.

We're looking for creators who are passionate about topics like:

• Commercial Real Estate
• Multifamily
• Office
• Retail
• Industrial
• PropTech
• Artificial Intelligence
• Construction & Development
• Workplace Innovation

You don't need to cover every corner of the industry. But you should already be creating original content that helps your audience stay informed about where real estate is headed.

QUALITY MATTERS MORE THAN FOLLOWER COUNT

A massive audience isn't required.

We're far more interested in creators who consistently produce thoughtful, engaging, and authentic content than someone with a large following but little connection to their audience.

When reviewing applications, we look at factors like:

• Audience engagement
• Content quality and storytelling
• Industry relevance
• Cross-platform presence
• Posting consistency
• Creativity and originality
• Professionalism and brand alignment

If your audience trusts your perspective and regularly engages with your content, that's a great place to start.

AUTHENTIC VOICES OVER PERFECT PRODUCTION

Some of the most impactful content isn't created with expensive cameras or elaborate editing.

It's created by people who know how to capture meaningful conversations, ask insightful questions, and showcase the people driving change across the industry.

Whether you're producing podcasts, LinkedIn videos, Instagram Reels, YouTube interviews, newsletters, or behind-the-scenes event coverage, authenticity will always outperform overly polished content.

We want creators who can make innovation feel approachable and exciting.

SHOW THE RETCON EXPERIENCE

RETCON isn't just another conference.

It's where owners, operators, investors, technology companies, and innovators come together to discuss what's next for commercial real estate. From keynote sessions and networking events to product launches, startup showcases, and candid hallway conversations, there are stories happening around every corner.

Accepted creators are expected to capture the full experience by creating content before, during, and after the event. That means building excitement leading up to RETCON, documenting the conversations unfolding onsite, and continuing to share insights long after the conference ends.

BE CURIOUS. BE CREATIVE. BE YOURSELF.

The creators who stand out are the ones who bring their own voice to the conversation.

Don't worry about creating content that looks like everyone else's. We want fresh perspectives, creative storytelling, and genuine curiosity about the future of real estate.

If you're already helping your audience understand the people, technology, and ideas transforming commercial real estate, we'd love to see what you can create at RETCON 2027.

Applications for the RETCON 2027 Content Creator Program are now open. If you're ready to document the conversations shaping the future of real estate, we encourage you to apply. Complimentary creator passes are available for qualified applicants, and applications are reviewed based on audience reach, engagement, content quality, industry relevance, and overall fit. Approval is not guaranteed and passes are limited!